商务英语商务英语

商务英语用语

本文已影响 2.85W人 

下面是本站小编整理的商务英语用语,以供大家学习参考。

商务英语用语

  英语商务用语-询价用语、产品自我推荐

询价用语

a.随函寄上询价单一份。

We are enclosing here with an inquiry sheet.

b.如果贵方对……感兴趣,请告具体询价。

If you are interested in our…,please let us know with a specific inquiry.

c.一收到贵方具体询价单,我方马上航空邮上样品册并报价。

Quotations and sample books will be airmailed to you upon receipt of your specific inquiry.

请求报价

a.兹函请提供……的报价。

We are writing to invite quotations for the supply of….

b.请将定期供应……之报价赐知。

Please let us have a quotation for the regular supply for….

c.请将下列货品的最低价格赐知。

Kindly quote us your lowest prices for the goods listed below.

请求做代理商

a.我们深盼与英国公司接洽,希望成为其销售代理商之一。

We are anxious to contact some British firms with a view to acting as their selling angents.

b.如蒙考虑担任销售你们……代理商,我们将十分高兴。

We should be glad if you would consider our application to act as agents for the sale of your…

寄发资料用语

a.很高兴寄你一邮包,内装……

We are pleased to send you by parcel post a package containing…

b.欣寄我方目录,提供我方各类产品的详细情况。

We have pleasures in sending you our catalogue, which gives full information about our various products.

c.欣然奉上我方产品样品,在贵方展厅展出。

We should be pleased to let you have samples to give a demonstration at your premises.

d.为使贵方对我方各种款式的手工艺品有一初步了解,今航邮奉上我方目录和一些样品资料,供您们参考。

In order to give you some idea of various qualities of handicrafts we carry, we havepleasure in forwarding you by airmail one catalogue and a few sample books for yourperusal.

附寄资料用语:

a.随函附上本公司新出品的……样品,请查收。

You will find enclosed with this letter a sample of new….

b.随函附上购货合同第××号两份,希查收,谅无误。请会签并退我方一份备案。

Enclosed please find two copies of Purchase Contract No.…,which we trust will be found in order. Kindly sign and return one copy for our file.

c.我们很高兴地附上询价单第××号,请贵方报离岸价格。

We have pleasure in enclosing our file.

d.我们确认向贵方购买……,随函附上订单确认书供参照。

We confirm having purchased from you….A confirmation order is enclosed for your reference.

价格用语

a.我们发现你方报价比我们从其他地方收到的略为偏高,请你方降价,以适应竞争。

We find your quotation slightly higher than those we have received from other sources, and ask you to reduce your price to meet the competition.

b.我们很抱歉地通知你方价格无竞争力,若贵方能降低价格,使我方可接受的话,我们仍对交易感兴趣。

We're sorry to inform you that your price has been found uncompetitive, but we're still interested in doing business if you can bring down your price to a level acceptable.

产品自我推荐

a.请容我们自我介绍,我们是……首屈一指的贸易公司。

Let us introduce ourselves as a leading trading firm in…

b.本公司经营这项业务已多年,并享有很高的国际信誉。

Our company has been in this line of business for many years and enjoys highinternational prestige.

c.我们的产品质量一流,我们的客户一直把本公司视为最可信赖的公司。

Our products are of very good quality and our firm is always regarded by our customers as the most reliable one.

  英语商务用语(自我推荐)

a.请容我们自我介绍,我们是……首屈一指的贸易公司。 let us introduce ourselves as a leading trading firm in…

b.本公司经营这项业务已多年,并享有很高的国际信誉。 our company has been in this line of business for many years and enjoys high international prestige.

各种商务会议英语常见术语

  二、召开会议常见术语

rostrum 讲台

public gallery 旁听席

notice board 布告牌

to convene, to convoke 召开

convocation 会议

standing orders, by-laws 议事程序

rules of procedure 议事规则

constitution, statutes 章程

procedure 程序

agenda 议程

timetable, schedule 日程表,时刻表

item on the agenda 议程项目

other business 其他事项

to place on the agenda 列入议程

working paper 工作文

opening 开幕

the sitting is open 会议开幕

appointment 任命

综合辅导:学做Presentation(四、五)

图表就像是“数字地图”,可以让看的人一目了然。成功的演说者应该就这些数字、图表加以诠释,让听众即刻掌握这些数字之间的关系。

The statistics I've just given show that Taiwan is definitely a youth-oriented market, and will remain so for another ten years. The companies that successfully target this segment have higher sales and larger market shares year in and year out. I've prepared a few diagrams showing which companies dominate the market, and the types of advertising they use to keep their sales.

我刚才给各位的统计数字说明台湾的确是一个以年轻人为导向的市场,而且未来十年之内仍然会继续是这种状况。因此看准了并打进这个市场区间的企业,每年就能有较高的业绩和市场占有率。我另外还准备了一些图来说明是哪几家公司主宰了目前的市场,以及这些公司运用哪些广告来维持他们的业绩。

This bar chart shows the top four companies and their market shares: the American Jonny&Jammy Company leads the pack with 29%, followed by the domestic firm, V08, at 21%. The Japanese MARUMI is next with 17%, and the French company, La-Rose, is last with 12%. The next chart, a pie graph, shows a breakdown of their advertising: the largest wedge at 62% represents TV commercials; a quarter of their budget goes to magazine and newspaper ads, and the remainder is for purchasing advertising and posters placed in shops where their products are sold.

从这个条形图表可以看出四家最大的公司以及他们的市场占有率。美国的Jonny&Jammy公司以百分之二十九领先群雄,其次是本地的厂家V08,拥有百分之二十一的市场占有率;再下来是日本的MARUMI,拥有百分之十七;法国的La-Rose居末,占了百分之十二的市场。第二个图表是个圆形百分比图,显示这几家公司的各类广告比重。比率最大的那个扇形是电视广告,占百分之六十二;报刊杂志占了百分之二十五,其余的则是促销广告和海报等贴在产品销售卖场的广告。

  Notes:

1. youth-oriented 以年轻人为导向的

youth是"青少年人"的意思。基本上各年龄层的泛称有:children(小孩)、teenagers(青少年)、adults(成年人)和the elderly(老年人)。

I suggest youth-oriented commercials when we introduce the new cereal.

我建议推出新的麦片时,打以青少年为导向的电视广告。

2. year in and year out 每年;年复一年

In 和out在这里是指"出"、"入",也就是"来"、"去"的意思。"年来年又去",给人一种连续不断的感觉,有强调的意思。其实它就是指 every year、year after year。

Year in and year out, Ven-Ven is a leader in creative advertising.

年复一年,文文公司仍是创意广告的龙头。

3. lead the pack 领先群雄

Pack 常用的意思是"包;捆",如:a pack of cigarettes(一包香烟);但在这里是指"一群(人)"。整个词组原来是说有一群人在赛跑,其中一人超越了其它竞赛对手,居于领先地位。现在只要是形容某人在团体中表现最好,就可以用这个词组。

Because she studied hard, she led the pack in the race to get into a good university.

她读书很用功,因此考试成绩比其它人好,进了好大学。

  句型总结

●  图表的说法与用途

1. What we have here is a bar chart showing...

2. Our monthly sales are shown on this X/Y graph.

3. These three pie graphs each present...

4. The next diagram illustrates...

基本的图表通常有chart、graph 和 diagram。这三个词在意义上原本有细微的差异,但现已互相通用了。图表的种类有很多,最常使用的几种是 bar chart条形图,line chart曲线图(又称 X/Y graph,X/Y坐标图),以及 pie graph圆形百分比图。条形图使人容易看出单一方面的数目,譬如业绩;圆形百分比图则可以看出每一方面占整体的比率。X/Y坐标图能让人清楚地看出两个因素之间的关系,譬如"每月"的"业绩"。每提到一个图表时,要先说出该图表的种类或名称。

●  指出图表某部份

1. The longest bar is...

2. This group of thin wedges shows...

3. The lowest point on the graph is…

解释图表内容时,将每个部份所代表的数字或比率说出来即可。但解释百分比图时,也可加入每个项目彼此或与整体之间的关系,譬如 the largest(最多的……)及 the remainder(其余的……)。另外,在圆形百分比图中的每一部分都可以称为 wedge(扇形)或 slice(片),如 "the smallest wedge / slice shows..."。至于X/Y坐标图就比较复杂,并行线称为 X axis(X轴),垂直线称为 Y axis(Y轴),图上的任何 (X,Y)坐标都是一个 point(一点)。通常要指出曲线上某一点时,最好能明确地指出来,不然就要把X与Y轴所代表的事物明白讲清楚。

●  说明图表的意义

1. This bar chart shows the growth in our sales.

2. Here is a graph showing the growth in our sales.

3. Each bar on the chart represents the growth in our sales.

4. The wedges on this pie graph illustrate the growth in our sales.

5. This diagram focuses on the growth in our sales.

说明图表的意义要简单明了,一句话就能让听众明白。例如文中提到条形图时,立刻表明这张图分别代表the top four companies 和 their market shares(这些称为图表的 factor(s));而看到圆形百分比图时,就表示这张图 "shows a breakdown of their advertising..."。注意,表示整个图所代表的意义用动词 show,而表示图中各部分的要用 represent。

Daphne提供观众所需的背景数据后,便进入presentation的核心阶段。她必须以专业者的眼光指出天籁在美国成功的销售经验与在台湾所需的行销企划之间所存在的重要差异。

I know EarthSound has used all of these advertising methods successfully in the United States, and you may feel that what works in the States will work in Taiwan. This is definitely not the case. There are important differences between EarthSound's advertising and the advertising of successful companies in Taiwan.

我知道贵公司在美国已经非常成功地运用这几种广告,而且,各位也许会认为,这些广告在美国有效,在台湾应该也一样。其实不然,贵公司的广告与刚才我提到的几家在台湾成功的公司所做的广告有很大的不同。

EarthSound's slogan is, "EarthSound - the healthy alternative for you and the environment," while V08's slogan is, "Thank you, V08, for making me beautiful." Why the difference? My calculations show that 85% of the American public believes they can do something to help the environment, but only 30% of Taiwan's people feel the same. America's politicians and its media have made people aware of this issue. This has created a market for EarthSound's products. If Taiwan's politicians and media would do the same, then the people of Taiwan would be ready for EarthSound's advertising. This hasn't happened yet.

天籁的口号是:"天籁--你和环境的健康选择",V08的口号是:"V08,谢谢你把我变得美丽"。为什么会有这样的差异呢?我的统计显示有85%的美国大众相信他们能做些有助于环境的事,但只有30%的台湾人会这么想。美国的政客和媒体已让大众意识到环境的问题,这就为天籁的产品创造了市场。如果台湾的政客和媒体也能做一样的事,那台湾人才会接受天籁的广告,但这种情况还没有出现。

Notes:

1. (be) aware of 注意;察觉;意识到

aware是个形容词,原意为“知道、晓得”,与of一起使用。be aware of的意思是指感觉到或注意到某一种情况或气氛。同义的词组有become aware of。

We should be aware of the financial risks before committing ourselves.

我们承诺之前应先注意财务上的风险。

2. be ready for... 准备好的;可以(做……)了

ready是形容词,意思为“准备好的”。be ready for即“有准备要做……”,引申有“对……是适合的”之意。presentation中,Daphne认为台湾人的环保意识还不够普遍,故 not ready for accepting(还不能接受)天籁的广告词。

We should be ready for strong competition when we move into the Taiwan market.

开拓台湾市场时,我们应该做好迎接激烈竞争的准备。

3. work 有效;成功;达到目的

work 一般的意思是“工作”(动词;名词);在这里是个口语用法,“有效;发挥功能”的意思,例如它在文中就是用来描述美国的广告词若原封不动搬到台湾就没办法“产生效果”。要注意的是,“work”用做“有效”的意思时,其主词一定是某事、物或某个办法,而不是人。

If your training program works in Hong Kong, it will work in Singapore.

你们的训练课程如果在香港适用,在新加坡也会适用的。

  句型总结

●  比较差异

1. There are important differences between (A) and (B).

2. There are great distinctions between (A) and (B).

3. There are obvious contrasts between (A) and (B).

4. We can see discrepancies between (A) and (B).

5. We find great differences between (A) and (B).

presentation中要做一些比较时,最好提醒观众的注意,例如先说“There are important differences ...,……(之间)有很大的不同”,然后再说出不同之处。这个句型可以直接指出某两项事物有极大的差异;differences,“差别”在此为复数,表示有多项不同点,并以 important 来形容,有强调差异性的作用;介词 between 之后加相比较的事物,并注意要用 and 来连结这两者。如果差异并不复杂,你甚至可以接着把它们列出来。

●  提出因果关系

1. If (the cause), then (the effect)

2. When (the cause) happens, (the effect) happens

3. When we do (the cause), (the effect) occurs

4. (The cause) caused (the effect)

5. (Effects) were all due to (the cause)

有果必有因,presentation中尤其要说明结果的来由,以服众人。“If..., then...”就是经常用来说明因果的句子。If 后面接表示原因的句子,then 后面接表示结果的句子。通常都是先说明原因再提到结果,这样比较合乎逻辑又易懂。但有时候为了强调,也可以先列出一连串的结果再说明造成的原因。

学做 Presentation(3)

一般来说,统计数字可以增加presentation的可信度。Daphne早就准备好以一连串的数字来说服她的观众;她成功的主要因素之一就是能有效地运用各种统计数字与数据。

Most of Taiwan's hair salons are full-service shops that have a regular customer n as a group, the salons have moderate buying power when it comes to beauty products. The money they spendmakes up13.5% of the total yearly sales for the industry.

台湾大部份的发廊都提供全套的服务,也有固定的客户群。整体看来,发廊在美容用品方面具有相当稳定的购买力,他们购买的费用占了美容用品业年营业额的百分之十三点五。

And the size of this market? Taiwan's twenty million people spent five-point-four billion U.S. dollars on beauty products last year or two hundred and fifty dollars per capita. Salonsaccounted forfour-hundred million of this king the figures downeven further, five out of every eight dollars were spent by women. One half of the total was spent by people between the ages of nineteen and thirty-five. The last and most surprising statistic shows that teenagers spend the highest per capita total; at three-hundred twenty-three dollars, this is one-point-three times the total of the young adult market. 那么这个市场有多大呢?去年台湾二千万人总共花了五十四亿美元在美容用品上,也就是平均每人消费二百五十美元。而发廊的消费则占了这个总额中的四亿!把这些数字做进一步的分析,我们发现,每八元中有五元是女性销费的;消费总额的二分之一是十九岁到三十五岁年龄层的人消费的。最后一项,同时也是最让人惊讶的统计结果是,十几岁的少年少女每人每年的消费额竟然最高,达到三百二十三没元;是青年消费者的1.3倍。

Notes:

1. make up 组(合)成;造成

make up这个动词词组有相当多的意思,如“弥补、修护、造成”,在本文中则指“造成”,可以用 compose 或 form 来代换。

Teenagers make up 30% of the market in Taiwan.

青少年占了台湾百分之三十的市场。

2. account for 占(花费的)部分

Account 的意思是“计算”。account for 可以做“解释;说明……的原因”,但在此处引申的意思则是“说明金钱是怎么花的;占花费的多少”,譬如每月开销的一半花在房租上,你就可以说:“Rent accounts for half of monthly expenditures.”

Taiwan accounts for 12% of all sales in Asia.

台湾占了整个亚洲地区销售额的百分之十二。

3. breaking (the figures) down 分析;分类

当你将一大堆数字分成小部分来分析,就是将它们break down -“分析;分类”。譬如把生活费区分为食、衣、住、行、医药费等,就是break down the figures on living expenses into food, shelter, education, medical bills, etc.。这个词组也可以用来指“毁损”、“故障”。另外,figures通指经统计、计算而得到的数字。

After breaking the figures down, we found that the company wasn't in such poor financial shape.

分析这些数据之后,我们发现这家公司的财务状况并没那么糟。

  句型总结

●  庞大数目的说法

1. 100 百 hundred

2. 1,000 千 thousand

3. 10,000 万 ten thousand

4. 100,000 十万 hundred thousand

5. 1,000,000 百万 million

6. 10,000,000 千万 ten million

7. 100,000,000 亿 hundred million

8. 1,000,000,000 十亿 billion

9. 10,000,000,000 百亿 ten billion

10. 100,000,000,000 千亿 hundred billion

11. 1,000,000,000,000 兆 trillion

12. 1,800 - Eighteen-hundred

13. 90,000 - Ninety thousand

14. 200,000 - Two-hundred thousand

15. 85,600,000 - Eight-five-point-six million

16. 7,000,400,000,000 - Steven-trillion four-hundred million

用英文说庞大的数字时,为避免绕口,有两个简便的办法。第一,当详细数目字不是那么重要时,可使用整数来表达,譬如:two million ninety-three thousand and two(二百零九万三千零二)可以 two million 代替,把零头删除不说。另一种方式是以最大的单位做基准,用小数点的方式来表达,譬如把 five-billion four-hundred million(五十四亿)说成 five-point-four billion,这样的表达方式比较简洁。另外请您注意:billion,美语用法是指“十亿”,而英式英语则为“兆”;trillion,在美语中为“兆”,而英式用法为百万的立方,即为“十万兆”。

●  小数点和百分比

1. 0.32 - O-point-three-two

2. 0.7% -Zero-point-seven percent

3. 89% - Eighty-nine percent

4. 300% - Three-hundred percent

表达数据时,可尽量采用小数点 (decimals) 和百分比 (percentages),听者比较容易掌握。前面提过可以用 point 这个词来简化庞大的数目。但需注意的是,小于1的数目应该在 point 之前加上 zero(零),譬如0.90念成 zero-point-nine;若大于1,就直接读出该数字,然后接 point,例如 two-point-three (2.3)。百分比则大都用来表示比例关系,而且通常只有二位数,所以听者易记易懂。譬如 thirteen-point-five percent (13.5%),书写时数字后一定要加 % 这个符号。

●  分数和比率

1. 5/8 - Five eights

2. 1/6 - A sixth

3. 2/3 - Two thirds

4. 4:5 - Four in five

5. 9:10 - nine out of ten

6. 10:1 - ten to one

7. 1000:1 - a thousand to one

分数和比率的用法在强调数据的对比时相当重要。用英文来表示分数时:分子以数目读出,分母则以序数读出;分子若大于1,分母则须加 s,例如:1/2念成 one second或 one-half,2/3念成 two-thirds,3/4则念成 three-quarters。复杂的分数通常可用关键词 over来表达,如 123/456 要读成:a (one)hundred twenty-three over four hundred fifty-six。谈到比率时,若是要表达"某个数目之中的多少个",有两种表达方式:out of和in,譬如presentation中的five out of eight (5:8),或 one in three (1:3)。而若单纯强调"几比几",则经常用 to。

猜你喜欢

热点阅读

最新文章

推荐阅读