用营销学的手法推销自己

随着新一年的来临，大大小小的招聘会也闪亮登场了。作为大学即将毕业的学生来说，学生生活的重要组成部分“学业”也逐渐被“就业”给取代了。接下来，小编给大家准备了用营销学的手法推销自己,欢迎大家参考与借鉴。

In popular usage, "marketing" is the promotion2 of products, especially advertising3 and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer centered. Products are often developed to meet the desire of groups of customers or even, in some cases, for specific customers. The four Ps, which are product, pricing, promotion and placement, are often referred to as the marketing mix.

营销学里有4个核心观念(4P)：Product，Place，Price和Promotion。在一场求职的过程中，product就是求职者自己，找工作的人要把自己给推销出去，price就是薪金，而place则代表了求职者target的市场，在promotion的阶段，求职者要使用不同的方式把自己给推销出去，即求职者采取何种的方式和方法。

Whether you're at the most senior level, or starting a career at entry-level, it is imperative4 that you know your product (you) in order to be competitive in today's marketplace. Know what your product is, what is does, (and doesn't do) and how it adds value and benefit to an organization. Don't presume that you can figure it out during an interview. For most of us, it simply can't happen! Do some research on yourself. Prepare. Plan. Practice. Perform. Persist. Produce!

在找工作的过程中，最重要的要素之一就是了解你自己，了解自己所处的位置，自身的优势和劣势。比如说，作为大学刚刚毕业的学生，优势可能来源于诸如academic record和extracurricular activities的部分，像学术背景和大学时期的课外活动等都是一些很好的证明，劣势可能就在于没有工作经验，是人们所说的新手，不具备相关的工作背景或者在相关工作领域的雇主的推荐。总而言之，作为应聘者，特别是大学才毕业的毕业生，要推销自己，必须了解自己，了解自身的不足，才知道应该怎样准备，怎样做合理的计划。最后就是多点实践精神和坚持不懈的信念，最终达到自己的目标。

Put simply, price is the amount of money or goods for which a thing is bought or sold. Setting the right price is an important part of effective marketing. The price of a product may be seen as a financial expression of the value of that product. For a consumer, price is the monetary5 expression of the value to be enjoyed/benefits of purchasing a product, as compared with other available items.

在这里，price无疑就是找工作的薪金了。对于工资水平，当然是双方面的，既来自于雇主，也包含了雇员的要求。当然对于那些刚刚毕业的"新手"，这个方面没有太多的优势，因为作为大学才毕业的学生，往往不具备"开价"的能力(use profit maximization pricing strategy)，而且中国的现状是，毕业生的人数日益增多，而且市场上劳动力的供给数量也在加大，导致了工资的总体水平被压低。但这种劣势也是相对的，大学毕业生的起点不高，要求不高，通常雇主们会给予考虑，同时也会通过提供一些培训和实习锻炼的机会，最终达到add value的目标。 那么这个时候，就要求刚刚毕业的学生，摆正好自己的心态，不要提出过高的要求，而是重在工作经验的积累和自己的不断实践和锻炼上。

Product placement is a promotional tactic6 used by marketers in which a real commercial product is used in fictional7 or non-fictional media, and the presence of the product is a result of an economic exchange. Promotion involves dissemination8 about a product, product line, brand, or company. Promotion is the specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives. Information gather is extremely important at this stage of the game.

如果把placement和promotion仅仅限定在一次找工作的过程中，那么地点可能就是一次面试，或者一次招聘会，而promotion可能就是招聘者推销自己的方式，可能是招聘者的一次简短的介绍(short presentation)，或者一份漂亮的简历等。作为学生，就是多多利用现有的资源，比如收集网上的公司的资料、广告，参加招聘会和听取一些成功人士的求职经历，结合自己的实际情况，取长补短，把自己successfully sell出去

　　扩展：办公室减压小绝招 伸展和放松身体

As more people work longer hours in the office, they have less time to hit the gym for some desperately1 needed exercise. Whole days spent facing a computer and looming2 deadlines can leave you with backaches, neckaches, headaches, and just about any other kind of ache imaginable. Stress accumulates quietly, boiling over at the worst moment when you didn't even realize it was there. Below are some ways to help prevent this from happening by stretching and relaxing your body during the lunch hour. You don't even have to get out of your chair.

随着越来越多的人工作时间延长，他们去健身房进行必须的锻炼的时间也越来越少。整日整日的对着电脑和高强度的工作可能会导致背痛，头痛，和各种各样可能的不适。压力悄悄累积到一定程度，可能在你甚至还未曾意识到的糟糕时刻就会爆发出来。下面是一些通过伸展和放松身体来避免上述情况发生的办法。你在午间休息期间甚至不用离开座位就可以进行。

Absolution

1. Hang your head, holding the sides of your chair with your hands, and try to lift the chair up.

头部下垂，双手握住椅子两侧，试着把椅子往上举。

2. At the same time, slightly hunch3 your torso, using the muscles of your lower belly4 to support you.

与此同时，身体稍微前倾，下腹肌肉用力支撑上述动作。

3. Keep the pose5 for three-five seconds, breathing slowly throughout. Repeat for five times.

慢慢呼吸，保持3-5秒，重复做五组。

Stretch thigh-high

1. Sit in your chair with your back tight against the chair back.

后背紧贴椅背。

2. Put one foot on the chair and clasp6 your knee with two hands. Breathe in.

一只脚在椅子上，双手抱住膝盖，吸气。

3. Breathe out and make your knee touch your chest. Hold this position for five seconds.

呼气，同时使膝盖轻触脸颊，保持五秒。

4. Change to the other foot. Perform the stretch for each leg five times.

双腿交替，各做五组。

Navel-gazing

1. Sit a bit forward in your chair. Put your hands on your waist and hump your back a little.

稍微向前坐，双手扶腰，背部略为弓起。

2. Hang your head and watch your belly button for 10-15 seconds.

低头，视线注视肚脐部位，保持10-15秒。

3. Return to the starting position. Repeat for five times.

回到起始姿势，重复做五组。

Raising the (lum)bar

1. Put your hands on your lower belly.

双手置于小腹上。

2. Hunch your torso, supporting your lower belly, and hold your breath for three to five seconds. Breathe out slowly. Repeat five times.

身体前倾，撑于腹部，屏息3-5秒，然后慢慢呼气。重复做五组。

The greeting exercise

1. Fold your arms across your chest, set your legs slightly wider than shoulder-width, knees bent7 at right angles. Breathe in.

双臂交叉于胸前，双臂打开略比肩宽，膝盖弯曲成90度角，然后吸气。

2. Breathe out slowly and raise your upper body, hold for five seconds, then relax. Repeat five times.

缓缓呼气，上身直起，坚持五秒后放松身体。重复做五组。