Promotion 产品推广

Promotion is the marketing term used to describe all marketing Communications activities and includes personal selling, sales promotion, public relations, direct marketing, trade fairs and exhibitions, advertising and sponsorship. Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC). IMC integrates the message through the available channels to deliver a consistent and clear message about your company’s brands, products and services. Marketers work hard to create a unique marketing proposition for their product or service. McDonald’s about food and enjoyment.

产品推广是用来描述所有的营销传播活动的术语，包括个人销售、促销、公关、直销、交易会、展览会、广告和赞助。产品推广需要精确地协调，并整合全球商务通信信息，这称为整合营销传播（IMC）。IMC通过有效的渠道集成信息，对外传达关于你公司品牌、产品及服务的明确的信息。营销人员努力为他们的产品或服务创造一个独特的市场定位。如麦当劳就是提供食物和欢乐。