商务英语敲门砖第6期:营销方案讨论

简:Now we've decided to go global, what form of entry should we use to get into the US market?

杰克:Well, as you saw in my strategy plan, I think that a joint venture would be the best choice. What do you think?

简:I think for our type of consumer products a joint venture is not suitable because we don't necessarily need a local partner.

杰克:But their local market knowledge could be invaluable.

简:But there are easier ways to gain that local knowledge.

杰克:So what is your suggestion then?

简:I think we should acquire the services of a distribution agent as well as a business consultant. These are relatively inexpensive ways to gain local knowledge.

现在我们已经决定走全球化路线.我们应该采取什么形式进入美国市场?
嗯.正如你在我的策略计划上看到的.我认为搞合资企业将是最好的选择. 你认为呢?
我认为合资企业不适合我们这种类型的消费产品.因为我们不需要一位本地合伙人.
但是他们关于本地市场的知识可能会大有价值.
但是有更容易的方法获得那些本地知识.
那么你的建议是什么?
我认为我们应该请一位经销代理人和一名业务顾问.这是获得本地知识的相对廉价的方法.

今天的对话没有什么难点,周末了,大家好好休息啦!(^o^)/~

What form of entry should we use to get into the US market?
Get into就是enter的意思.

Joint venture:合资企业,合营企业
A joint venture is a business or project in which two or more companies or individuals have invested, with the intention of working together.

market knowledge: market knowledge is the understanding of the local market a local firm has 市场知识

I think we should acquire the services of a distribution agent as well as a business consultant.

Distribution指商品的运销,经销,分销, the system of transporting and delivering goods. 看下面几个例句.

distribution costs 经销成本
worldwide distribution systems 全球经销系统
marketing, sales and distribution 营销、销售和经销

经销,分销商就是"distributor".
Japan's largest software distributor 日本最大的软件分销公司